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Haier India the global leader in Home Appliances announced the launch of its new range of washing machines in India. The 306 series of washing machines come with industry-first feature – Ultra Fresh Air to keep the freshness of clothes after each cycle. The top load 306 series washing machines are a class-apart model introduced by Haier to address consumer needs in fabric care and smart washing.

The 306 series of laundry solutions that provide premium wash and fabric care with new-age technologies at an affordable starting price of INR 21,900/- availableacross retail stores. Haier’s commitment to meet their goal of promoting ‘Inspired Living,’ has been at the core of product innovation. This strategic launch comes ahead of the Indian festive season when Indian households will be upgrading their appliances. When outdoor activities and strenuous celebrations lead to stains, sweat, grime and accumulation of dirt, a premium washing machine can be the perfect solution to fabric woes. The 306 series of washing machines give the peace of mind to the Indian consumers around fabric care, hygiene, and efficiency with machine wash.

Speaking on the launch, Mr. NS Satish, President, Haier Appliances India said, “We are excited to announce the arrival of our latest washing machines under the 306 series in India, just in time for the festive season. With a deep commitment to excellence, Haier continues to set the standard for innovation and convenience in home appliances. The new range of washing machines boasts premium cloth care features, promising to make the laundry experience as delightful as the festivities themselves. We invite Indian customers to embrace this season with open arms and fresh, clean clothes, courtesy of Haier. We are confident that the new range will further enhance consumer lifestyles and will witness strong adoption across the country.”

The smart top-load washing machines come with an elegant soft closing door for added safety while shutting the door of the washing machine. The 306 series is loaded with innovative features like UltraFresh Air and superior hygiene, Oceanus wave drum, Near Zero Preassure Technology , smart fuzzy logic and auto restart.

ABOUT HAIER INDIAEstablished in 2003 in India, Haier Appliances India Private Limited (Haier India), is a subsidiary of the Haier Singapore Investment Holding Pte. Ltd. which is the world’s leading provider of solutions for a better life. Headquartered in Greater Noida, Haier India is one of the leading brands in home appliances & consumer electronics in the country and World’s Number 1 Brand in major appliances for 14 consecutive years. Driven by the brand purpose of ‘Inspired Living,’ Haier India is committed to bring the best-in-segment products for customers, in line with its ‘Make in India, Made for India’ philosophy. With almost two decades of expertise in product innovation, Haier has a vast distribution network across the country along with two state-of-the-art manufacturing facilities in Pune and Greater Noida. Backed by the superior technology and customer centricity, the product portfolio ranges from refrigerators, air conditioners, washing machines, LED TVs, water heaters, deep freezers, microwave ovens to kitchen appliances, with a special focus on Indian consumer demands.